The international family-owned company with Ukrainian roots, Kormotech, has unveiled a refreshed concept for its super-premium cat and dog food brand, Optimeal Holistic. The launch took place at the 21st international trade show for pet food and pet care, Zoomark, in Bologna.
Optimeal Holistic is crafted to promote long, active, and healthy lives for pets, with recipes tailored to their specific nutritional needs based on age, size, and physiological traits. The brand speaks to mindful pet owners who are committed to giving their animals the best chance at a longer life.
As awareness grows around the impact of proper nutrition on immunity and disease prevention, more people are prioritizing quality food for their pets. Optimeal Holistic meets this demand by offering carefully balanced meals that reflect a proactive approach to pet wellness.
About the refreshed Optimeal Holistic brand
The updated range will include both dry and wet food for cats and dogs, developed by a team of nutritionists and veterinarians from across Europe. Each Optimeal Holistic recipe features carefully selected ingredients to ensure optimal digestibility and nutritional value.
The formulas are also highly palatable — according to research conducted by the Optimeal team in Germany, 93% of pets enjoy the food and eat it willingly.
Key features of the updated Optimeal Holistic line:
- Up to 70% fresh meat and ingredients of animal or fish origin
- Most formulas are gluten-free
- New monoprotein recipes
- A complex of functional ingredients designed to support long-term health, including: live probiotics; natural sources of antioxidants, vitamins and chelated minerals; ingredients for joint health and cognitive function support
More than 80% of people consider their pets part of the family, and over half see them as full-fledged family members. They are willing to invest both time and resources into the well-being of their cats and dogs.
“People are rethinking the role of their pets, recognizing the positive impact they have on their lives,” says Roman Shpak, Senior Brand Executive / Premium Brands. “They want to give their cats and dogs the chance to live long, active lives so they can enjoy many happy years together. The updated Optimeal Holistic is designed for exactly these kinds of pet parents.”
The Optimeal brand was created by Kormotech in 2013 and is now available in over 30 countries worldwide. The official relaunch is scheduled for this fall.
About Kormotech
Kormotech is an international family-owned company with Ukrainian roots, producing cat and dog food since 2003. Its mission — “We believe that love for animals makes the world a better place” — is at the core of everything it does.
The company’s brands — My Love, Club 4 Paws, Optimeal, and Delickcious — cover a range of product categories, offering food for cats and dogs across different quality segments:
- My Love – balanced standard-class pet food
- Club 4 Paws – a premium brand offering specialized products for specific needs such as hairball control, sensitive digestion, or nutrition for sterilized pets
- Optimeal – super-premium food with functional additives that help prevent illness and support overall health
- Delickcious – wet gourmet treats for cats and dogs in the premium-plus segment, including soups, drinks, creamy snacks, as well as options for regular feeding or as a dessert
Kormotech products are available in 51 countries around the world — from Chile to South Korea. They can be found in national and regional retail chains, pet stores, and online platforms. The company’s portfolio includes over 650 product varieties.
Care, quality, safety: how Kormotech produces cat and dog food
Kormotech operates three factories producing dry food and pouches for cats and dogs — two located in Ukraine and one in Lithuania. Together, these facilities manufacture 100,000 tons of products annually. The company’s goal is to increase production volume, and to achieve this, Kormotech began constructing a second factory in Lithuania in 2025.
The recipes include over 2,000 types of raw materials sourced from around the world. Besides meat and fish, Kormotech incorporates vegetables, berries, fruits, herbs, and other natural and functional ingredients to promote healthy digestion and strengthen immunity. The company’s ingredient sourcing spans from South America to New Zealand.
All Kormotech products undergo quality checks at 60 control points. Their cat and dog food holds certifications such as IFS Food, ISO, and USDA, among others. The super-premium Optimeal brand carries the international FSSC 22000 certification, one of the most prestigious standards in food safety.
Kormotech firmly believes that quality nutrition is the foundation for a long and healthy life for pets. That’s why the company continuously improves its recipes and product range each year to provide animals with everything they need for an active, happy life. Kormotech envisions a future based on even more innovative, safe, and caring approaches to pet food production.
Photo – https://drive.google.com/drive/folders/1YPqfTKapePOsmHTa43TsfKcjVYvMzEc4?usp=sharing