Right4Paws, an emerging D2C pet nutrition company, has successfully raised ₹14 crore in its Series A funding round from high-net-worth individual investors (HNIs), according to a LinkedIn update by D2C Insider’s #PulseDaily.
The fresh capital will be deployed to expand manufacturing capacity, introduce new nutrition categories, and strengthen distribution networks across India. Right4Paws also aims to enhance capabilities for global exports, reflecting growing investor confidence not only in the brand but in the Indian pet care ecosystem as a whole.
This funding milestone comes amid a broader evolution of India’s direct-to-consumer (D2C) landscape, where startups are increasingly attracting larger private investments while refining product portfolios and consumer engagement strategies. Investors are showing renewed interest in categories that combine strong unit economics with differentiated offerings—especially in lifestyle, wellness, and pet care segments.
The pet care space in India has been gaining traction as pet ownership rises and spends on premium nutrition grow, tapping into a segment where quality and specialization command consumer loyalty. Right4Paws’ science-led, premium positioning aligns with this shift, catering to pet owners’ growing expectations around nutrition effectiveness and holistic health.
The funding round marks a pivotal step for the brand’s leadership team to build scale both domestically and internationally. By using the Series A proceeds to bolster supply chain strength and diversify product lines, Right4Paws is positioning itself for accelerated growth and deeper market penetration.
This update underscores continued momentum in India’s D2C ecosystem, where consumer-centric brands are leveraging strategic capital to drive category expansion and long-term competitiveness.