Lulu & Daisy is redefining pet nutrition in India with a simple belief: dogs deserve real food made with real ingredients. Founded by dog lovers Samir Chaudhary and Malika Khan, the brand was born out of a growing frustration with heavily processed pet food that prioritised shelf life and convenience over actual canine health.
At a time when more pet parents are questioning what goes into their dog’s bowl, Lulu & Daisy offers a refreshingly transparent alternative — fresh meals, slow-simmered bone broths, and natural treats made with human-grade ingredients and guided by veterinary nutrition.
“Our goal was never to create just another pet food brand,” says Samir Chaudhary, co-founder of Lulu & Daisy. “We wanted to create food that genuinely made sense for dogs — food you can recognise, understand, and feel good about serving every single day.”
A key part of the brand’s philosophy comes from co-founder Malika Khan, a Le Cordon Bleu trained chef with over 15 years of culinary experience. Bringing together classical culinary training and a deep passion for animal wellness, Malika approaches pet nutrition much like she would human food — with an emphasis on ingredient quality, balance, freshness, and thoughtful preparation.
“Food is care,” says Malika. “Dogs may not speak our language, but their health reflects what we feed them every day. We wanted to create meals that feel nourishing, biologically appropriate, and deeply comforting — not ultra-processed or artificial.”
Unlike conventional pet food, Lulu & Daisy’s meals are gently cooked in small batches to help preserve nutrients while improving digestibility and palatability. Their recipes feature thoughtfully selected ingredients such as whole meats, organ cuts, sardines, fresh vegetables, lentils, seeds, herbs, and functional superfoods — all chosen with purpose and balanced alongside veterinary nutritionists.
The brand’s philosophy centres around addressing some of the most common concerns faced by modern pet parents today: digestive issues, skin allergies, low energy levels, picky eating, and overdependence on supplements. By focusing on fresh, biologically appropriate nutrition, Lulu & Daisy aims to support better gut health, healthier coats, stronger immunity, and sustained energy naturally through food.
Beyond fresh meals, the company has also built a growing range of oven-baked and dehydrated treats designed for everyday wellness. Made with limited ingredients and minimal processing, many of the treats are naturally hypoallergenic and suited for dogs with food sensitivities or delicate stomachs. From single-ingredient chicken jerky and dehydrated liver treats to gently baked functional recipes, the range reflects the brand’s larger commitment to clean nutrition without unnecessary fillers, preservatives, or artificial additives.
One of the standout aspects of Lulu & Daisy is its transparency. Every recipe clearly lists its ingredients, with no hidden by-products or vague labelling practices. The company is FSSAI registered and continues to combine culinary thinking with veterinary guidance to create food that feels both trustworthy and deeply intentional.
As India’s pet care industry evolves, Lulu & Daisy represents a larger shift toward conscious pet parenting and ingredient-first nutrition. By challenging long-held assumptions around commercial pet food, the brand is helping more families understand that fresh, thoughtfully prepared meals are not simply a luxury for dogs — but something they are naturally built to thrive on.
With a growing community of loyal customers and an expanding portfolio of fresh nutrition products, Lulu & Daisy is quickly becoming one of the most exciting names in India’s modern pet wellness space — one bowl at a time.
For further information: www.luluanddaisy.com