Founded by Ms. Namrata Kataria, TPL Enterprises was established with a vision to develop environmentally responsible products that create a positive impact. With over 20 years of professional experience in business growth, strategic partnerships, and sustainable value creation, Ms. Kataria founded the company to bring innovative, eco-friendly solutions to the Indian pet care industry.
Today, TPL Enterprises is best known for its flagship brand, Soft on Paws Recycled Paper Cat Litter, an eco-friendly alternative to conventional clay-based cat litter. Designed using recycled paper, the product offers excellent absorbency, low dust, lightweight handling, and a sustainable solution for pet parents without compromising on performance.
A major milestone in the company’s journey was the grant of a patent by the Patent Office, Government of India to Ms. Namrata Kataria, the patent holder, for the invention titled “Eco-Friendly Recycled Paper Cat Litter and Method of Manufacturing Thereof.” The patented technology reflects years of research and innovation aimed at creating a sustainable manufacturing process for recycled paper cat litter.
To further reinforce product quality, Soft on Paws Recycled Paper Cat Litter has been independently lab tested, validating its quality and performance. This scientific validation reflects the company’s commitment to providing safe, reliable, and high-quality products for pet parents across India.
Soft on Paws is available in multiple pack sizes to suit different customer requirements. Among these, the 10 kg bulk pack has become one of the brand’s most successful offerings. Owing to the lightweight nature of recycled paper, the 10 kg pack delivers exceptionally high volume. As a result, many customers who previously purchased 25 kg conventional cat litter have switched to the 10 kg Soft on Paws bulk pack, appreciating its impressive volume, ease of handling, excellent absorbency, and long-lasting performance. Today, the 10 kg bulk pack is one of the brand’s top-selling products across India.
The brand has also received international recognition. Soft on Paws Recycled Paper Cat Litter was featured in the Competitive Insights section of Grand View Research’s Cat Litter Industry Data Book (2023–2030), acknowledging the brand’s innovation within the global cat litter industry.
Beyond entrepreneurship, Ms. Namrata Kataria actively promotes sustainability and responsible business leadership. She served as Co-Chairperson of the National ESG Leadership Summit & Awards 2026, organised under the flagship of the Delhi Management Association (DMA), and was felicitated for her contribution to advancing Environmental, Social and Governance (ESG) excellence.
Through continuous innovation, research, and a commitment to sustainability, TPL Enterprises aims to redefine pet care by offering environmentally responsible products that benefit both pets and the planet.
Ms. Namrata Kataria
Founder, TPL Enterprises | Inventor & Patent Holder – Eco-Friendly Recycled Paper Cat Litter | MSME Registered | Made in India 🇮🇳