With Bowlers™ and Purrfeto™, the company eyes leadership in India’s high-growth pet care industry
Mumbai, 25.06.2025 – Allana Consumer Products Ltd. (ACPL), part of the 160-year-old Allana Group, today announced that its pet food vertical has crossed ₹200 crore in annual revenue driven by strong domestic and export momentum along with growing foundation for international expansion. This achievement driven by the market performance of its dog food brand Bowlers™ and cat food brand Purrfeto™, marks one of the strongest new vertical launches in India’s pet care sector.
The milestone is a result of ACPL’s sharp focus on category innovation, demand-side precision, and supply-chain control. With product portfolios spanning wet and dry formats, both brands have gained early traction in India’s urban and Tier-II markets. Bowlers™ caters to a range of life stages and breed sizes in dogs, while Purrfeto™ addresses the specific nutritional needs of cats a segment witnessing accelerated growth. Together, the brands reflect ACPL’s strategy to build an integrated, scalable platform in pet nutrition anchored on consumer trust and scientific rigor.
India’s pet care market is currently valued at over ₹5,000 crore and is expected to double by 2027. Pet food remains the largest sub-segment, accounting for nearly 70% of industry revenues, and is growing at 20–25% CAGR. While dog ownership continues to dominate, cat adoption is on a sharp upward curve, particularly among millennials and nuclear households in metro cities. ACPL’s timely entry into this space taps into both these growth pockets, filling key white spaces in formulation quality, price accessibility, and local availability.
Commenting on the growth, Raj Lekhwani, Group CFO, Allana said, “Crossing ₹200 crore is, indeed, a revenue milestone. We are seeing the rise of a deeply engaged, health-conscious pet parent – someone who wants quality, safety, and transparency. With Bowlers and Purrfeto, we didn’t just launch products we launched a commitment to better nutrition, built on scientific validation and end-to-end traceability.”
He added, “The cat food segment is especially underpenetrated and highly primed for expansion. Our wet food offerings are showing repeat consumption and gaining share faster than expected. But we see this vertical as a long game. Our focus now is to deepen product innovation, strengthen distribution, and create a direct relationship with the consumer. Our medium-term goal is to be among the top three pet food players in India while simultaneously unlocking export potential across key global markets.”
Looking ahead, ACPL plans to diversify into functional and condition-specific diets, introduce breed-specific formulas, and scale its wet food innovation pipeline across both dog and cat categories. Since its launch, ACPL has built a presence across more than 20,000 general trade outlets and all leading e-commerce marketplaces. The brands are also expanding their footprint across modern trade, breeder networks, and veterinary clinics. All products are manufactured at ACPL’s integrated facility in India, allowing for full control over formulation, quality, and compliance. The product lines are AAFCO and FSSAI-compliant and developed in close consultation with veterinary nutritionists and food scientists.
Bowlers™ currently offers dry and wet food formulations tailored for puppies and adult dogs, including large breed variants. Purrfeto™, targeted at Indian feline consumers, includes dry kibble and gravy-based wet food options featuring tuna, salmon, chicken, liver, and ocean fish blends. Both brands are fortified with key nutrients such as taurine, omega-3 and 6 fatty acids, prebiotics, and essential vitamins and minerals to promote overall pet health.
The vertical’s early success is aligned with ACPL’s broader strategy to build consumer brands that are rooted in science, scaled through supply chain strength, and trusted for quality – a strategy that has guided its expansion across edible oils, frozen foods, and now pet nutrition.
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About Allana Consumer Products Ltd. (ACPL)
ACPL specializes in manufacturing and distributing a wide range of high-quality food products across various categories. Backed by Allana Group, which holds a legacy of 160 years, Allana Consumer Products Ltd has built a portfolio of brands and products in the B2B and B2C space across the categories of Coffee, Pet Food, Bakery Essentials, Animal Nutrition & Premium Ice Creams (Bowlers, Purrfeto, Shakti, Pristine, London Dairy). With the best of products across a multifaceted portfolio we are an ace solution provider for a wide range of customers.
The brand is committed to providing its customers with delicious, nutritious, and convenient food options. They prioritize using sustainable practices throughout their supply chain and strive to meet world-class quality standards. Their extensive brand portfolio and long-standing presence in the market indicate a strong understanding of consumer preferences and a dedication to delivering quality products.
Allana Group is renowned for its high-quality food and beverage products, with a legacy of excellence spanning several decades. The Group’s commitment to innovation, quality, and customer satisfaction has made it a trusted name in the industry.
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