Indian cricket player and youth hero Shubman Gill has joined forces with Allana Pet Solutions (APS), the pet food business of Allana Consumer Products Ltd. (ACPL), to serve as the new brand ambassador for Bowlers, the company’s main dog nutrition brand. The partnership, which links a top-performing athlete with a company that offers premium pet nutrition supported by research, is a significant turning point in Bowlers’ efforts to transform the pet nutrition market in India.
Together, Bowlers and Shubman Gill hope to encourage pet parents to make knowledgeable dietary decisions and guarantee that reliable, superior, and reasonably priced food is readily available to pet parents throughout India in response to the growing demand for high-quality pet care. Being a young leader in Indian cricket, Gill exemplifies performance, discipline, and excellence,qualities that are highly compatible with Bowlers’ brand philosophy of offering dogs throughout India dependable, scientifically supported, and optimally balanced nourishment.
“Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.” Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL
He further adds “Bowlers has always reflected the industry trend of humanising pets, positioning them not just as companions, but as family members with their own identities and aspirations. The brand itself embodies the spirit of an all-star pet sports team, where Shubman represents excellence, performance, and commitment.Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets.”
Since its launch, Bowlers has received praise for developing entertaining and interesting campaigns that appeal to pet parents. One such campaign was the Instagram competition #TasteThatMakesYourDogFly, which created a lot of buzz online. In order to strengthen the brand’s dedication to reliable, scientifically supported, and reasonably priced canine nutrition across all social media platforms, the new association will expand on this by implementing a concerted combination of digital campaigns, local outreach, and in-person cons
Purrfeto, APS’s specialized cat nutrition brand, enhances Bowlers and solidifies the company’s standing as a really holistic pet nutrition supplier. From sourcing to packing, Bowlers and Purrfeto maintain total control over the value chain, guaranteeing consistency, quality, and safety. They are supported by Asia’s largest PLC-automated pet food plant located in Zaheerabad, Telangana. Its R&D-led formulas, developed in partnership with veterinary nutritionists, are especially suited to the changing needs of pets and the climate of India. The Pet Solutions business, which is supported by Allana’s worldwide experience, recently surpassed the ₹200 crore revenue milestone, indicating a solid development trajectory and a quickly growing footprint in the domestic and international pet food industries.
Source– Adgully.com