In nature, Birds, Reptiles, Mammals, few Animals and Fishes all share one thing in common — the instinct to hunt and feed on insects. This isn’t by chance. Evolution has shaped many species to rely on insects as their natural source of protein, fat, vitamins and minerals. Yet, in captivity or controlled environments, we often replace this instinctive diet with commercially processed feeds or formulas that rely heavily on plant- or animal-based proteins.
While both plant and animal proteins are useful in formulated feeds, they also come with growing concerns. Modern agriculture, for instance, relies heavily on chemical pesticides, fertilizers and genetically modified crops. These residues often find their way into pet food ingredients, potentially affecting long-term health and digestion. Meanwhile, traditional animal protein sources such as fish meal, meat by-products or dairy-based proteins carry their own risks — contamination, antibiotic residues and sustainability issues. Overfishing and intensive livestock farming are placing immense strain on our environment, producing more greenhouse gases and contributing to pollution and habitat degradation.
That’s where insects emerge as nature’s true superfood — organic, sustainable and nutrient-rich. GOOD GRUBS™, a division of Supr Enviro Farms Pvt. Ltd., is leading this wholesome revolution by producing a wide variety of live and dried feeder insects in the most natural way possible. Under clean and monitored conditions, GOOD GRUBS breeds insects such as Superworms, Mealworms, Silkworms, Black Soldier Fly Larvae (BSFL), Dubia Roaches, Lobster Roaches, Red Runner Roaches and Crickets — all fed on fresh, organic vegetables and fruits.
These live and dried insects are not just feed; they are real food. They embody what GOOD GRUBS™ proudly calls “Feed Your Pet’s Instinct.”
Why choose insects?
Insects are nature’s purest source of complete nutrition. Take Black Soldier Fly Larvae, for example — rich in protein (40–50%), calcium and essential fatty acids, they support muscle growth, bone strength and immune health. Mealworms and Super Worms contain balanced amino acids, high digestibility and naturally occurring micronutrients. Silkworms and Crickets supply chitin and beneficial fats that enhance feather gloss, skin texture and energy levels. Unlike heavily processed protein powders or pellets, live or dried insects are closer to the original food profile that birds, reptiles and mammals evolved to eat.
Beyond nutrition, feeding insects brings natural enrichment and behavioral benefits. Watching a bearded dragon chase after crickets or a bird peck curiously at wriggling larvae is not just endearing — it’s healthy. These activities stimulate instinctive hunting behavior, encourage exercise and reduce stress. For captive animals or pets often confined to predictable routines, this engagement provides essential mental and physical stimulation.
Holistic health and sustainability
Feeding live insects supports gut and digestive health too. Their exoskeletons contain fiber-like chitin that aids smooth digestion and supports beneficial gut microbes. Moreover, insects are hypoallergenic and easy to digest, even for animals prone to sensitivities. From reptiles and exotic birds to hedgehogs, sugar gliders, koi fish and poultry chicks — the natural nutrition from insects translates into stronger immunity, better plumage or skin condition and improved reproductive health.
From an environmental standpoint, insect farming is remarkably sustainable. Compared with livestock rearing, insects require minimal water, land and feed, and produce far less methane. Every gram of protein produced from insect farming contributes to a more circular and eco-friendly food system — one that aligns with Supr Enviro’s mission of blending technology with nature.
Restoring instinct, one meal at a time
Feeding insects does more than nourish; it rekindles natural instinct. Birds sharpen their foraging sense, reptiles regain alertness and vitality and small mammals exhibit curiosity, movement and joy. For pet owners and zoo curators, this means healthier, more active animals with a visible improvement in behavior and liveliness.
In controlled studies and experienced keeper observations, introducing live insects can noticeably improve appetite, muscle tone and breeding performance. The nutritional richness of live feed, combined with the act of chasing and capturing prey, boosts dopamine and serotonin levels — natural mood regulators not only for people but for animals, too.
GOOD GRUBS™ — the sustainable superfood for every species
At GOOD GRUBS™, every batch of insects is cultivated with care and responsibility. The company’s commitment to feeding insects with organic fruits and vegetables ensures the larvae and worms are chemical-free, safe and packed with natural nutrients. Available in live and dried forms, they cater to a wide range of pets and exotic species — from songbirds, finches and parrots to reptiles like geckos, iguanas, and turtles; from small carnivorous mammals to aquarium fishes.
As the global conversation shifts toward sustainable and ethical nutrition, GOOD GRUBS™ stands at the forefront of this movement in India — helping animal lovers, breeders and zoos make healthier choices for their beloved companions.
So next time you think of your pet’s diet, think nature. Think instinct. Think GOOD GRUBS™ — because when you Feed Your Pet’s Instinct, you feed them the way nature intended.