Goofy Tails, a Delhi-based pet nutrition startup, has raised an undisclosed amount in early-stage funding from Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care and Lighting. This marks Wipro’s debut investment in the pet care space, underlining the increasing relevance and potential of the sector in India’s startup ecosystem.
Founded in 2021 by Karan Gupta, Kartik Gupta, Ashish Kaushal, and Kunal Gupta, Goofy Tails has emerged as a fast-growing direct-to-consumer (D2C) brand offering science-backed, nutrition-rich products for pets. Its portfolio includes ready-to-serve meals, treats, supplements, and wellness products, all tailored to meet the diverse dietary and health needs of dogs and cats.
What sets Goofy Tails apart in a competitive market is its deep focus on customisation and pet wellness. With over 200,000 pets served so far, the brand is becoming a trusted name among pet parents looking for reliable, clean-label, and vet-approved nutritional options. The startup also leverages both e-commerce and quick-commerce platforms to ensure fast, convenient delivery to pet owners across India.
Speaking about the funding, co-founder Karan Gupta remarked, “This investment will enable us to scale our operations, deepen our R&D capabilities, and launch innovative new products designed to improve the health and happiness of pets.” He stressed the startup’s commitment to creating a strong pet care ecosystem in India, one that is aligned with global best practices while being sensitive to local dietary and lifestyle needs.
Wipro Consumer Care Ventures’ interest in Goofy Tails reflects the larger trend of mainstream investors recognising the value of pet-focused businesses. With India’s pet population rising rapidly and urban pet parents demanding more personalised and holistic care, companies like Goofy Tails are well-positioned to lead the next wave of growth in this sector.
The funding will be used to expand Goofy Tails’ product line, invest in technology-enabled customisation, and strengthen its marketing and distribution capabilities. The brand also aims to deepen engagement with pet parents through education, community-building, and expert-led wellness content.
Goofy Tails has always stressed transparency, traceability, and quality in its offerings. Ingredients are carefully sourced, and each product is backed by nutritional science and veterinary insight. The company’s mission is clear: to elevate pet care from a reactive service to a proactive, preventive lifestyle that promotes long-term well-being.
For a market that has long relied on generic or imported pet food, this home-grown innovation signals a healthier, happier, and more personalised future for pets in India.