In conversation with Mr. Manish Kumar, Corporate Manager, Sales and Marketing, Knack Packaging Limited , he delves into the broad specifications of their packaging tailored for pet wellness along with their company’s trajectory and future plans.
Question– How has the trajectory of Knack Packaging been so far in the Pet Industry and what are the lessons that you have cultivated in the pet packaging sector?
Knack Packaging Limited has shown a strong growth trajectory in the pet food industry by becoming an early mover in PLWPP (Printed & Laminated Woven PP) Bag. Our customized and high-strength BOPP bags (5–50 kg) are widely used by leading pet food brands with innovations like easy-open, multi-layer protection, and odor retention— enhancing product appeal and safety. Overall, our journey reflects a shift from basic packaging to performance-driven, brand-enhancing solutions in the pet food industry.
Question– With increasing premiumisation in pet food, how is packaging design evolving to meet both functional and branding requirements?
With increasing premiumisation in pet food, brands are evolving packaging to combine strong functional protection with high‑impact branding. Our Printed and Laminated Woven PP Pinch Bottom Bags (PLWPP) deliver leak‑proof, humidity‑resistant construction — ideal for preserving dry pet food quality. The pinch bottom design eliminates stitching, improves strength and stack-ability, and enhances shelf appeal. High‑resolution BOPP printing on all six sides gives rich, premium visual branding that attracts consumers. Additionally, options like zipper, laser cutting , glue drop, and peel off easy‑open features boost usability and convenience. Overall, these innovative PLWPP pinch bottom bags meet both the functional demands of product protection and the branding needs of premium pet food packaging.
Question– Can you explain your range of products on pet food packaging and what benefits they offer?
Knack Packaging delivers high-performance Printed & Laminated Woven PP (PLWPP) bags designed specifically for pet food packaging — available in sizes ranging from 5 kg to 50 kg, along with handle bags (5–10 kg) for convenient retail use.
Our packaging solutions include versatile formats such as Circular Woven, Back Seam, Pinch Bottom, Block Bottom, and Bottom Gusset — ensuring compatibility with a wide range of filling systems and shelf-display requirements.
Engineered for superior protection, our bags feature 4–5 layers of multi-laminated structures that effectively preserve freshness, lock in essential aromas, and protect nutritional value. With enhanced durability, anti-slip surfaces, and tear-resistant strength — our packaging ensures safe handling and transportation throughout the supply chain.
Designed to combine functionality with visual appeal, Knack Packaging solutions not only safeguard product quality but also enhance shelf presence—helping brands stand out while ensuring pet safety and satisfaction.
Question– Given that pet food is directly linked to animal health, what quality control and safety protocols do you follow in manufacturing?
We follow strict quality control protocols to ensure pet food safety, starting with food-grade raw material inspection and certified processes like BRCGS and ISO standards. At Knack Packaging, every stage—from production to dispatch—is monitored through advanced systems for full traceability. We implement in-line quality checks and 100% product inspection to eliminate defects. Our multi-layer packaging provides strong barrier protection against moisture, oxygen, and contamination. Additionally, seal integrity and durability tests ensure the product remains safe during storage and transport. Overall, our focus is on delivering hygienic, reliable packaging that protects pet health.
Question- How do you see the role of packaging evolving as pet food brands compete more aggressively on retail shelves?
In today’s competitive pet food market, packaging is no longer just protective—it’s a key brand differentiator. Knack Packaging’s PLWPP bags allow pet food brands to stand out with vivid graphics, premium finishes, and multi-layer protection that preserves nutrients and oils. Multiple features and customizable designs enhance convenience and build consumer trust, while eco-friendly materials strengthen brand perception. In this way, packaging has become a strategic tool that drives shelf impact, loyalty, and competitive advantage.
Question- With the company’s strong manufacturing capacity and global footprint, what are your expansion plans in the pet food packaging segment?
With our strong manufacturing capabilities and global reach, we are well-positioned to expand in the pet food packaging segment. We are already supplying leading pet food brands in India and across international markets with high-strength, customized solutions like printed & laminated woven polypropylene bags and pinch-bottom bags.
Our focus is on enhancing capacity, innovating value-added products, and deepening global market presence —enabling us to meet growing demand while reinforcing our position as a preferred packaging partner for premium pet food companies worldwide.