In conversation with Mukund Mohan the CEO of Megataj Agrovet, we delve into the legacy behind building the brand, its journey, and hopes to create lasting change in the Industry.
Q1. What inspired the creation of your pet food line, and how does it stand out from other brands on the market?
At PeTKING, our journey began with a deep passion for pets and a mission to provide them with the best possible nutrition. The inspiration behind PeTKING stems from our founder, a devoted veterinarian, who faced challenges in finding high-quality food to meet their pet’s specific needs. This motivated us to develop a pet food line that focuses on nutritional excellence, sustainability, and compassion.
What sets PeTKING apart from other brands is our unwavering commitment to improving pet health through premium nutrition. Our products are carefully formulated to enhance digestion, boost energy, improve coat health and shine, and strengthen the immune system. With personalized nutrition designed for various life stages and dietary needs, we ensure that every pet receives the right nourishment. Additionally, our focus on sustainable, eco-friendly practices reflects our dedication to both pets and the planet.
Q2. Can you walk us through your pet food development process? How do you ensure the nutritional needs of pets are met?
At PeTKING, our pet food development process begins with thorough research and planning. We conduct extensive market research to understand pet owner preferences, consult with breeders and pet experts, and define the product’s goals. This is followed by the formulation phase, where we carefully balance nutrients and select high-quality, whole food ingredients.
We work with trusted suppliers to source the best ingredients, ensuring sustainability and eco-friendliness are maintained throughout the supply chain. During the manufacturing phase, we adhere to strict safety protocols and conduct regular testing. Our products go through digestibility and palatability trials to validate their effectiveness, ensuring they meet pets’ nutritional needs. Throughout the entire process, we collaborate with veterinary nutritionists and comply with international standards such as AAFCO and FEDIAF to guarantee optimal health for pets.
Q3. What role does sustainability play in your sourcing and manufacturing of pet food?
Sustainability is a core value at PeTKING, guiding every aspect of our pet food development and production. We recognize that pet health is closely connected to the health of our planet, and we are committed to practices that ensure a healthier environment for future generations. From sourcing eco-friendly ingredients to reducing our carbon footprint during manufacturing, we prioritize sustainability at every step.
Q4. How do you cater to pets with specific dietary needs, such as allergies, weight management, or age-specific requirements?
At PeTKING, we understand that every pet has unique dietary needs. Whether dealing with allergies, weight management, or age-specific nutrition, we offer tailored solutions. Our hypoallergenic diets use novel protein sources and unique carbohydrates to reduce allergy risks. For weight management, we create formulas with reduced fat and calorie content.
We also develop life stage-specific nutrition for puppies, adults, and seniors, ensuring their needs are met at every stage of life. Our limited ingredient diets minimize the risk of allergies, while our digestive health formulas include prebiotics and probiotics to support gut health. We collaborate with veterinarians and nutritionists to provide personalized guidance, ensuring every pet’s dietary needs are catered to.
Q5. With growing trends towards organic and raw food diets, how does your brand adapt to new consumer preferences in pet nutrition?
At PeTKING, we closely monitor emerging trends and consumer preferences in pet nutrition. To meet the demand for organic and raw food diets, we’ve developed product lines using certified organic ingredients free from synthetic pesticides and fertilizers. Our raw frozen diets, made from fresh, non-rendered meat and whole food ingredients, cater to pet owners seeking raw nutrition.
We also offer raw-infused kibble, which combines the convenience of dry food with the nutritional benefits of raw. Our prey-model diets mimic the natural eating habits of pets, ensuring they receive balanced nutrition. Continuous research and development allow us to stay at the forefront of pet nutrition, delivering products that meet the evolving needs of pets and their owners.
Q6. What initiatives or practices does your company follow to ensure transparency and build trust with pet owners regarding the ingredients used in your products?
At PeTKING, transparency and trust are at the heart of everything we do. We provide clear labeling with easy-to-understand ingredient lists, ensuring no hidden fillers or by-products. All our protein sources are named, avoiding generic terms like “meat,” and we use whole food ingredients without artificial preservatives.
We maintain an open supply chain, publicly sharing supplier information and conducting regular third-party audits. We are also committed to sustainable sourcing and ensure our practices are environmentally responsible. Our communication channels, including customer service, social media, and educational content, keep pet owners informed and engaged. By adhering to Good Manufacturing Practices (GMP) and obtaining ISO 9001 certification, we demonstrate our commitment to quality, transparency, and building lasting trust with pet owners.