True that a little pup lights up our whole world but along with it comes the entire gamut of responsibilities and health risks of their nascent age. A healthy diet aims at longevity, robustness, immunity, palatability and digestive ease of a pup.

A puppy is a child, with just more fur.
– Coco Chanel

By Ms Mitu Paul*

These young canine companions are a sight to behold and in no time, they establish an emotional bond with your entire household. However, as with a baby, puppies too are prone to both virus and infections for which a regimented vaccination schedule with the vet must be maintained along with a very well-crafted nutrition plan.

No. 1 Rule: Mommy Care

Let’s not forget the mother here. In comparison to other adult dogs, pregnant and lactating mothers need more energy and nutrition for themselves and also to feed her pups. Keeping them on a regular adult dog diet will not suffice. Ask your vet for special diets and pet foods to ensure they get all the required nutrients as malnutrition can lead to serious and irreversible health issues. Our recommendation is to go with Signature’s starter – Mother & Puppy from the 45 days of pregnancy till the pups wean off the mother dog (approx. 6–7 weeks of age) to substantiate the mother’s need of extra calories and energy while she is nurturing her pups.

Good health starts with good ingredients

Signature GrainZero  puppy food is a holistic food solution for puppies of all breeds from 3 weeks up to 18 months of age. It will be assuring to know that Signature’s factories as well as their suppliers have received many certifications from various government bodies assuring our pet parents of our quality and hygiene standards while production. We use 100% natural ingredients in our food.

The meat is premium quality, suitable for human consumption and devoid of any hormonal inducements. The fruits and vegetables used in the recipes are farm fresh and organically grown. Exotic prebiotics ease digestion and optimum doses of antioxidants to delay cell aging along with other health benefits are also used.

You gotta nourish to flourish

Dogs start to experience bone degeneration at an average age of 5 years, so it’s very important that they get complete nourishment in their puppy stage itself to delay such health hazards. GrainZero puppy meal has fresh meats up to 56%, along with other vital ingredients. A special mention to the added dosage of Glucosamine and Chondroitin Sulphate which is a bone and ligament protector to support mobility.

Puppy meal should contain sufficient protein (>32%) for cerebral and vision development, spinal strengthening and tissue – coat growth in pups and increased energy for milk production and growth of foetus in nursing and pregnant dogs respectively, The fat percentage should be relatively higher to satisfy the demand of more calories in above three situations.

GrainZero Puppy meal is highly digestible to maximise nutrient intake from even small portion of meals. Increased levels of calcium and phosphorus ascertain better bone development in pups and milk production in nursing moms. More protein and presence of Essential Fatty Acids (EPA and DHA) helps in developing puppies’ nervous system, tissues and vision.

GrainZero  Puppy is also available in cans and is a complete mush food for puppies during weaning from 3 weeks till 18 months of age, and gestating or breastfeeding bitches.

Invest in love and nutrition

There is no bond deeper than the love of a mother for her child! But if that mother is depending on her pet parents for that nourishment, then we have to be more conscious about our choices for her diet. Never bring a pup home, if you aren’t prepared for it, because for that pup you become its tribe, FAMILY! Love is always expressed through care. With their tiny paws they walk into your lives and as a responsible pet parent you should provide them wholesome nutrition to make them strong, healthy and happy dogs.

*Brand Head – Signature pet foods

Pet Fair Asia returns in 2026 more international and B2B-focused than ever

Entering its 28th edition with bold initiatives and strong momentum, Pet Fair Asia returns to Shanghai from August 19 - 23, 2026, set to achieve new milestones. As Asia’s flagship event for the pet industry, the show continues to push boundaries by broadening its...

Wagg n Dine launches cloud kitchen for pets in Chennai

*Freshly cooked human grade meals for pets Chennai, March 25: Wagg n Dine, a cloud kitchen focused on preparing fresh, human-grade meals for pets, was launched in Chennai at Taj Connemara. The brand offers freshly cooked, human-grade meals for dogs, prepared using...

Supertails Emerges as a Key Player in India’s Booming Pet Care Market, Backed by Strong Investor Confidence

As India’s pet care market experiences rapid growth and increasing investor attention, Bengaluru-based startup Supertails is emerging as a significant force shaping the sector’s future. Positioned as a full-stack pet care platform, the company is capitalising on...