Q. WE SPOKE LAST YEAR ABOUT REDEFINING MODERN PET CARE. WHAT HAS CHANGED?
Last year was about defining our intent; this year is about delivering on it. We have focused on the areas where Indian pet parents still make the most compromises, while also expanding Drooma—our professional grooming range—into salons and veterinary clinics. Our philosophy remains simple: refine the everyday details that make a product an essential part of a pet parent’s routine.
Q. LET US START WITH DROOMA. WHO IS IT BUILT FOR?
Drooma is built for professional groomers, pet salons, veterinary clinics, and breeders who rely on high-performance equipment every day. Our portfolio includes professional grooming dryers, precision clippers, and electric height-adjustable grooming tables engineered to withstand intensive daily use. Beyond delivering quality products, we are committed to providing reliable after-sales service and readily available spare parts, ensuring professionals can work with confidence and minimal downtime.
Q. AND THE TREATS RANGE, WHICH YOU HAVE EXPANDED SHARPLY?
We see chews, soft treats, and protein bars as one complete nutrition range.
Soft Treats: Launching soon are re-sealable 70 gm pouches of Soft Chicken Strips, Soft Duck Strips, Lamb Strips, Chicken & Shrimp Slice, Round Lamb Slice, and Duck Cube. For cats, we are introducing creamy treats and fish-based snacks made with real meat and no artificial flavours.
Protein Bars: Our 40 gm Dokitti Dog Protein Bar contains 55% crude protein and is available in chicken and duck variants. Made with premium ingredients, it is designed as a functional, high-protein snack for active and recovering dogs.
Chews: Our Himalayan Yak Chew remains the flagship product, available from 25 gm to 130 gm. We have also introduced blueberry, peanut butter, and chicken variants in 50 gm and 100 gm packs.
Q. YOU MENTIONED HYGIENE.
Everyday hygiene deserves more attention. Our latest range includes a strawberry-flavoured toothpaste in a 100 ml pump, a 120 ml paw cleaning foam, and a 120-piece tub of tear stain wipes. These products are designed to make routine care easier for pet parents while improving compliance and convenience.
Q. READERS RESPONDED WELL TO YOUR ACCESSORIES. WHERE HAS THAT GONE?
We focused on enhancing quality across the range. The new accessories are crafted with premium materials, reinforced hardware, and designs tailored to the needs of Indian breeds and local conditions. Our goal is to make these products accessible to pet parents across India—not just in major metropolitan cities.
Q. YOU HAVE ALSO ENTERED SHAMPOOS.
Yes. We developed formulations specifically for Indian weather and water conditions, with variants for everyday care, coat shine, and professional salon use. The focus has been on delivering effective performance while meeting the practical needs of both pet parents and professional groomers.