After launching a premium pet nutrition range in Jaipur and Hyderabad, Wipro pet care brand has launched its product in Pune as a part of expansion in India’s growing pet food market, estimated at over 5,500 crore. The launch was held on 4 November 2026, just months after the brand debuted in the pet food market in August.
This expansion is not just about business, it also reflects the larger shift in pet ownership in India. As the relationship between pets and their owners is becoming more emotional, now pet owners think of their pet as their child or best-friend. Which result in more emphasis on pet health and nutrition. Pet parents are paying closer attention to what goes into their companion’s bowl. Nutrition, ingredient quality, gut health is now becoming a part of conversations that were never held before.
For Wipro, Snuggles is an entry into a category that is still developing but holds considerable potential.
The company describes it uses human-grade ingredients and aims to offer nutrition and taste at an accessible price point, said Anil Chugh, President, Foods Business and Chief Operating Officer, New Business, Wipro Consumer Care and Lighting-India in conversation with The Hindu.
“As pet parenting continues to evolve, we see a significant opportunity to offer superior nutrition, trusted ingredients and meaningful innovation at a price point that delivers outstanding value to our customers. Backed by Wipro’s strengths in sales, distribution and brand-building capabilities, our ambition is to make Snuggles the most loved pet food brand in India,” he added. (https://www.thehindubusinessline.com/companies/wipro-consumer-care-enters-pet-food-market-with-launch-of-snuggles/article71392503.ece)
WHY PUNE IS NEXT STOP
Pune is an important market in India’s evolving pet care industry, with a growing population of pet parents, groomers, trainers, veterinary clinics and speciality pet stores. Its expanding urban population and evolving consumer preferences make it a promising destination for pet care and pet nutrition brands.
According to figure data shared by the company, Pune has a metropolitan population of approximately 73 lakhs and an estimated pet population of over three lakh, growing at around 13% annually. For snuggles, entering Pune is not just adding another city to its distribution network. It is an opportunity to connect and understand consumers who are exploring premium products for their pets.
Dr. Saurabh Shekhar, Managing Partner – Pet Care, Wipro Consumer Care & Lighting – India, said: “Pune is an important next step as we expand Snuggles to more pet parents across India. With pet parents increasingly seeking high-quality, nutrition-led choices, we see significant potential for the brand in this market. Our vision is to make Snuggles a trusted companion in the pet-parenting journey, offering thoughtfully crafted nutrition that meets the evolving needs of pets and their families. As we expand, we will continue to build the brand thoughtfully, learning from consumers and growing market by market.” (https://indiaeducationdiary.in/snuggles-wipro-consumer-cares-premium-pet-nutrition-brand-enters-pune/)
What’s Inside the Snuggles Range?
The product concept is the heart of the Snuggles, which combines the conventional dry kibble with freeze-dried chicken chunks in the same pack. The format’s aim is to combine the convenience of dry food with meat-based nutrition. According to the company, its product uses human-grade ingredients and is developed with inputs from qualified veterinarians. The formulations have also undergone evaluation at Wipro’s innovation facilities. Product nutritional positioning focuses on various aspects of canine health, including muscle development, digestion, brain development and skin condition.
The range includes three formulations which provide to different life stages and breed sizes:
- Puppy All Breeds: Created for the nutritional requirements of growing puppies.
- Adult Small Breed: Prepared for adult dogs of smaller breeds.
- Adult Medium and Large-Breed Dogs: Formulated to meet the nutritional requirements of medium- and large-breed adult dogs.
The formulation includes protein, DHA, vitamin A, pre-biotics and post-biotics, Omega-3 and Omega-6 fatty acids and salmon oil. All these ingredients are intended to support overall and different aspects of a dog’s health.
The product pricing starts at ₹530 and the range is available in four pack sizes: 1 kg, 3 kg, 5 kg and 10 kg.
Reaching Pet Parents beyond Pet Stores
A product can provide the best nutritional value in the market while being affordable, but if it’s not accessible, the company might still be at a loss. Recognising this, Snuggles has adopted a multichannel distribution strategy. Pet parents will be able to find the products through speciality pet stores, veterinary clinics, trade outlets, e-commerce and quick-commerce services.
Wipro aim is to make snuggles an accessible and household name for both experienced and first-time pet parents.
What Lies Ahead?
The Pune launch is just a stepping stone in Snuggles’ journey, but the bigger story is growing attention to pet nutrition in India. As pet parents become more conscious of what they feed their animals, the demand for nutrition-filled and convenient products which will create opportunities for established and emerging brands.
For Wipro, now the challenge is to turn its early expansion into market presence.
By Muskan Verma