In a unique move to strengthen community engagement within the pet ecosystem, Zepto has partnered with Royal Canin to introduce “Only Paws”—an exclusive, pet-centric social event set to take place in Bengaluru on March 28.
Conceptualised around a simple yet compelling idea—what if pets had a better social life than humans—the initiative aims to create a vibrant, interactive space dedicated entirely to pets. The event promises an environment filled with play zones, treats, and curated experiences designed to encourage socialisation among pets and their owners.
“Only Paws” is positioned as an invite-based gathering, adding an element of exclusivity. Pet parents are required to apply for entry, with participation limited to selected attendees, ensuring a curated and engaging experience.
The event is being co-powered by the Allana Group, with participation from several leading players in the pet care ecosystem, including Mars Petcare, Drools, Vetic, Carniwel, Smylo, and Hachi Wilson Inc, among others.
This collaboration highlights a growing trend in India’s pet industry—moving beyond products and services to experiential engagement. By blending community-building with brand interaction, “Only Paws” reflects how pet-focused companies are increasingly investing in lifestyle-driven initiatives to deepen consumer connection.
As the Indian pet care market continues to evolve, such events signal a shift toward building not just pet-friendly products, but pet-inclusive experiences.