In conversation with Mr. Satinder Singh, General Manager of Royal Canin, he delves into Royal Canin’s commitment towards educating pet parents, providing tailored nutrition for dogs and cats, maintaining a standard of excellence for pet nutrition, and more.
Question- What was the reason behind creating tailored nutrition for dogs and cats?
At Royal Canin, we are deeply passionate about animal health and well-being, with a core mission to help pets live better, healthier, and happier lives. This commitment drives our daily efforts and underpins everything we do. Our approach to pet nutrition is rooted in rigorous scientific research and close observation, honed over more than 50 years of studying the unique needs of cats and dogs.
Our collaboration with veterinarians, breeders, and other pet experts is central to our product development process. These partnerships allow us to gain deep insights into the specific requirements of individual breeds, varied life stages, lifestyles, and medical conditions. By respecting the fundamental nature of animals, we can tailor precise nutritional formulations to meet the real-world needs of each pet. This holistic understanding enables us to create over 200 different precise formulas, each adapted to the age, breed, size, life stage, lifestyle, and health status of the pets we serve.
Through these efforts, we put our extensive scientific knowledge at the service of the health and well-being of pets, ensuring that every product we develop is backed by robust research and a profound respect for the individuality of each cat and dog. This science-based approach not only enhances the quality of our products but also reinforces our dedication to advancing the field of pet nutrition and contributing to the betterment of animal lives.
Q2. Could you describe the range of products your company offers and explain the specific benefits each product provides for different types of pets?
At Royal Canin, we offer a diverse range of pet nutrition products specifically formulated to meet the unique needs of various types of pets. Our product range includes breed-specific diets tailored to address the nutritional needs of specific breeds, life-stage diets for puppies, adults, and seniors, and health condition diets designed to support pets with specific health issues such as urinary care, weight management, and digestive health. We also provide size-specific diets for small and large breeds, as well as specialized nutrition like hypoallergenic diets for pets with food sensitivities. Each product is developed with a deep understanding of pet physiology and nutrition science, ensuring optimal health, longevity, and well-being for pets.
Q3. What are the ways in which you ground your organisation in educating pet parents at the core and informing them about the various innovations and changes in pet care?
Understanding the distinct nutritional requirements of pets is crucial for their health because improper diets can lead to serious health issues. Pets require balanced nutrition that includes the right proportions of proteins, fats, vitamins, and minerals tailored to their species, age, size, and health status. Feeding pets human food or inadequately balanced pet food can result in nutritional deficiencies or excesses, leading to problems such as obesity, dental issues, digestive disorders, and chronic diseases.
Royal Canin educates pet parents about the distinct nutritional requirements of pets compared to humans through a variety of initiatives and resources. Royal Canin collaborates with veterinarians and pet care professionals to disseminate information through clinics, pet stores, and events. This professional outreach ensures that pet parents receive accurate and reliable advice from trusted sources. We also provide detailed information on product packaging, including specific nutritional benefits tailored to different life stages and health conditions.
Q4. Why is there a need for smaller pack sizes for Indian pet parents, and how do you think this will help Royal Canin improve its value creation in the Indian market?
Indian pet parents often prefer smaller pack sizes for several reasons. Firstly, smaller packs offer greater affordability and accessibility, making it easier for pet owners to manage their budgets while ensuring their pets receive high-quality nutrition. Secondly, smaller packs are more convenient for storage, particularly in urban areas where space can be limited.
For Royal Canin, offering smaller pack sizes aligns with local consumer preferences, thereby enhancing customer satisfaction and loyalty. This approach not only addresses the immediate needs of pet owners but also positions Royal Canin as a brand that understands and responds to the unique demands of the Indian market. By catering to these preferences, Royal Canin can expand its reach, increase market penetration, and ultimately improve its value creation in India.
Q5. What are some of the key offerings of Royal Canin that are specifically tailored for the Indian market?
Royal Canin’s key offerings for the Indian market include breed-specific diets for popular breeds in India, life-stage diets for puppies, adults, and senior pets, and specialized health condition diets for issues like urinary care, weight management, and digestive health. These products are designed to meet the unique needs of pets in India, ensuring optimal health and well-being.