The past year of 2020 has been special for reasons more than one. It tested our resilience, beliefs, and our version of ‘normal’. People saw pandemic and panic, and that one emotion that held the entire human community together was the feeling of ‘gratitude’ of what we have and ‘hope’ for what’s coming.
Pet Industry also felt the churn and rearranged for better. It witnessed an influx of new pet parents. Home quarantine revived and strengthened the bond between a pet and its owner, asserting the unparalleled love that our pets have for us and more so, how much of a true companion they are to us.
In the wake of this ‘new normal’, 2020 proved to be the best time for deep research, innovation, and expansion to cater to the altered mind-sets of Indian consumers. The rise in pet ownership, combined with the time they have used to attend webinars conducted by apex pet institutions along with some prominent brands to understand pet life and lifestyle, has completely changed the buying patterns of an Indian household. Now that they know better, they choose better! And this is mainly the reason why being a new entrant in Indian market, Dibaq Pet Care still saw such a boost in sales and brand loyalty, and is steadily becoming consumer’s favourite.
Based in Segovia -Spain, Dibaq Pet Care was set up in 1989 to focus on nutrition, health, and welfare of pets. Dibaq, today, is a 3rd generation family business reporting annual turnover of more than 400 million euros. Dibaq exports more than 45% of its production worldwide, and sells more than 200 recipes of pet food in over 60 countries and have commercial offices and production houses set up in Mediterranean, Europe, Asia, and America.
One of the most important elements that separates us from the competition and helps us to grow is our ‘research and development department’ – a place where over 100 vets, nutritionists, and technicians design new nutrition formulas. We know nutrition is essential for the health and happiness of our animals and that is why we must maintain high standards of research; so, we have strengthened our associations with various world renowned apex institutions, which are dedicated to pet wellness.
For 2021, we have some exciting launches of our premium brands in India. Along with our already launched and successful brands (SENSE and Dibaq Natural Moments), we will now also have our super premium food line ‘DIBAQ FITMIN’ come into Indian markets. FITMIN is a complete range for a dog’s life story starting from puppy milk, puppy mush to senior care diets.