Indian Pet Care Sector is booming owing to the sheer adoration and fondness catered towards pets. In a place where the community is valued, furry creatures are treated as family members who take up their own unique space and fill in the void. With the space being occupied by family members, additional responsibilities and expenses come into play. These can range from necessities to luxuries, all-encompassing into the category of longevity and well-being. Food is one of the most important factors that need an adequate amount of attention. It is nutrition first that calls for the very basis of a good quality of life. Given the rise and popularity of this market, it is important to delve into the manufacturing of some of the popular pet brands in India and the results they yield to ensure a sense of safety when it comes to Pet Nutrition.
Evolution of the Pet Nutrition Market in the Global Market
Pet Food wasn’t readily available from the start and it has a history of how it evolved into prioritising nutrition in pets. Pets initially scavenged for food. The idea of a pet-food market started in the 1860s when an electrician discovered that dogs were jumping for biscuits at a construction site in England. 1918 saw a rise in the usage of horse meat due to a surplus of horses, followed by dry dog food during world war 2 using by-products from cereal manufacturers. With the introduction of kibbles in 1956, extrusion came with the drawback of extreme heat and drying which led to the removal of vitamins, nutrients, and minerals that pets need to function optimally.
Veterinary diets in 1968, were introduced in the industry to combat kidney and liver failure in dogs. This became a target in the marketing strategies of that period. It was only in 1998, Steve Brawn started the first pet raw food. By 2007, companies started sourcing cheap rice and wheat from China, to cut costs and function without government regulations for quality control. This period marked an outbreak of sickness and death among dogs. In 2011, with The Food Safety Modernisation Act passed and other subsequent changes through trial and error, Pet Nutrition is becoming a space for using more qualitative products, avoiding additives, and the market is learning to root itself in the well-being of pets by using qualitative ingredients.
India’s Role in Maintaining High-Quality Nutrition
Indian Pet Nutrition sector is privy to the knowledge of the atrocities and experimentation that were harmful to pets all over. Here is how Indian brands are striving to create better living conditions for pets through nutrition.
Wiggles is an Indian pet food brand that offers a range of natural and organic pet food products. The brand has gained popularity in India for its high-quality ingredients and focus on pet nutrition. For pet owners particularly conscious of the intricacies of the ingredients and the overall health of their pets, this brand acts as a savour in this regard. Himalayas is an Indian pet food brand that offers a range of natural and herbal pet food products. The brand is known for its focus on pet health and wellness and has gained popularity in India. The emphasis on holistic well-being is key for longevity and the overall health of pets.
Taiyo is a Japanese Pet Brand that holds a presence in several countries including India. The brand offers a wide range of pet food products, including dog and cat food. Taiyo has been gaining popularity in India, especially among pet owners who prefer natural and organic pet food products.
Drools is an Indian pet food brand that has gained popularity for its affordable yet high-quality pet food products. The brand offers a range of dog and cat food products and has been growing rapidly in India.
Luvin is an Indian pet food brand that offers a range of premium pet food products. The brand is known for its high-quality ingredients and focus on pet nutrition and has gained popularity among pet owners who prefer premium pet food products.
Fabled is an Indian pet food brand that offers a range of natural and organic pet food products. The brand is known for its focus on pet health and wellness and has gained popularity in India.
Sniffy is an Indian pet food brand that offers a range of affordable pet food products, including dog food and cat food. The brand is known for its high-quality ingredients and focus on pet nutrition.
Fidele is an Indian pet food brand that offers a range of premium pet food products. The brand is known for its focus on pet nutrition and has gained popularity among pet owners who prefer premium pet food products.
All these brands are distinctive with their own signature flair. The Indian Pet food manufacturing market is diverse covering premium pet food, herbal, and organic pet food with a wide range of ingredients made to suit different palates. In this vast market, there is the versatility of presentation and has different cost paradigms based on affordability so that everyone can have access to their suitable financial and nutritional goals as pet parents.
“I’ve been working with a couple of founders in this space for a while now, and think that despite premium brands in the space, there’s a huge opportunity for smaller more accessible players capturing local pet parents in their towns and cities,” said Sarthak Ahuja who is a finance professional, and works as virtual CFO and investment banker.