This year’s Indian Pet Industry Dialogue (IPID), held at The Park on 4th August, 2023 brought about the space to have deliberate discussions by pet industry stakeholders. The event witnessed a remarkable sight of prominent exceptional leaders sharing their insights on the various sectors within the industry, inspiring a crowd. From the Pet Influencers to decoding the D2C Market, analysing the various arenas of the industry, the Pet Industry in India came through for this event as pioneers for redefining the industry.

In conjunction to the Indian Pet Industry Dialogue (IPID), Drools, a prestigious brand in the industry for a long time now,  kicked off the first ever mentorship program in the pet industry that aims to elevate the newer companies venturing into the pet industry. First in its initiative, it is a game changer in the industry and holds possibility for everyone to achieve success in the industry as an access point.

 “Congratulations to the deserving winners of the Drools Mentorship Program. At Drools, we firmly believe in our commitment to inclusive growth and thought leadership. Nurturing and guiding upcoming pet care businesses isn’t just our way of strengthening the industry but a testament to our vision of a thriving ecosystem. As we empower new businesses, we’re not only contributing to the industry’s success but also fostering growth that benefits our great nation. Here’s to a brighter, collaborative future for all!” Dr.Shashank Sinha, CEO of Drools.

The winners of this coveted mentorship are Fairy Tails, FluffCrew, and Licks & Crunch. These three exceptional ventures demonstrated outstanding potential and innovation in their respective domains.

With a heart-warming focus on crafting pet accessories that seamlessly blend fashion and functionality, Fairy Tails stole the spotlight. Their unique approach to enhancing the pet-owner bond through aesthetically pleasing yet practical products garnered them a well-deserved spot in the Drools Mentorship Program.

Making waves with their state-of-the-art pet grooming tools and services, FluffCrew emerged as a dynamic force in the pet industry. Their commitment to pet well-being, coupled with their innovative grooming solutions, set them apart as a beacon of excellence.

Delighting the taste buds of pets across the nation, Licks & Crunch stood out with their premium range of pet treats. Their dedication to crafting delectable, nutritious treats won the hearts of both pets and their owners, earning them a deserving place in the mentorship program.

The Drools Mentorship Program stands as a testament to their commitment to nurturing innovation within the pet industry. With a storied legacy in providing high-quality pet nutrition, Drools has taken a proactive step towards fostering the growth of promising enterprises that share their passion for pets.

“ We extend our heartfelt thanks to Dr. Shashank Sinha, the visionary CEO of Drools, for leading the brand so brilliantly. We’re thrilled at the prospect of being mentored under his guidance. Special thanks to Mr. Binoy Sahee, the driving force behind IIPTF. We are equally grateful to Drools and IIPTF for their support. This acknowledgment fuels our passion for innovation, and we can’t wait to embark on this mentorship journey.” Surbhi Hablani, Founder of Licks and Crunch

FluffCrew was founded with a vision to help pet-parents raise their pets like a pro. We are doing this through our expert designed pet raising kits which help pet-parents through different stages of pet-parenting. We are thrilled on winning the Drools mentorship as this will help us accelerate our growth and make a positive change in the whole pet-raising journey.

-Apurv Marathe, Founder,FluffCrew.

As we look forward to the upcoming showcase of the winning ideas and the brilliant minds steering these ventures, it is evident that the pet industry is poised for an exciting evolution. The Indian Pet Industry Dialogue and the Drools Mentorship Program have undoubtedly set a high watermark for collaboration, innovation, and progress within the pet sector.

“We are proud of Drools and their alliance with Indian Pet Industry Dialogue in bringing about this remarkable program to make the industry accessible for everyone, and helping in bringing about a collective success that will encompass into the pillar this industry will become in the coming years.” Ms. Linda Brady Hawke, CEO of India International Pet Trade Fair.

This certainly will steer the industry in a forward motion that will lead to a rapid growth and development in this sector. The Indian Pet industry is an inclusive space that provides a platform for everyone to contribute and learn from this industry.

Its Pet Day! ITC Nimyle Shares Playful Indoor Activities for your Four-Legged Pals

ITC Nimyle making floors a safe space for pets with no chemical residueAs we celebrate Pet Day, it’s important to appreciate and embrace the cherished bond we share with our furry friends. Our pets bring immense joy and companionship to our lives, therefore, this...

Embracing Pet Parenthood: Chef Kunal Kapoor’s Perspective on Nurturing Clean and Safe Floors for Furry Companions

In the bustling world of culinary arts, where precision and ingredient quality reign supreme, Chef Kunal Kapoor stands out not only for his culinary expertise but also for his unwavering commitment to his furry companions. As the brand ambassador for ITC Nimyle, Chef...

Fussy Eater Hacked!

By Mitu Paul*Tired of staring down a bowl of dry bland bites while your dog eyes it with all the enthusiasm of a soggy sock? Fear not, fellow pet parent! Signature Pet Food has upped the ante with their Grain Zero Wet Food Chunks in Gravy, a symphony of deliciousness...


The Countdown Begins At Interzoo 2024, the Press Lunch powered by Zoomark Wednesday, May 8th, from 12:30 pm to 01:30 pm, at the Hongkong Room of NuernbergMesse, Zoomark presents to the international press and industry companies exciting previews of its upcoming...

Introducing Petfolk: Your Pet’s Social Hub and Ultimate Care Companion

Since its inception on April 11, 2022, Petfolk has revolutionized the pet world, serving as the pioneering social media networking platform designed exclusively for pets and their devoted pet parents. However, Petfolk is more than just a digital community; it's a...

Kid and Pet Safe Floors with ITC Nimyle: 100% Natural Action, No Chemical Residue

What Makes It AwesomeOur furry friends and toddlers may lack the ability to master the art of conversation, but oh, how they excel in the language of unconditional love and slobbery kisses! And as devoted parents, we reciprocate by ensuring they thrive in luxury,...

Signature Grain Zero: For Subliminal Health of your Pet

“Allergies in pets, are always expressed through skin and felt through an itch.” Says Dr Adam Patterson, clinical assistant professor and Chief of Dermatology at Texas A&M College of Veterinary Medicine & Biomedical Sciences Small Animal Clinic. World over, we...

Make your home floors safe for pets with ITC Nimyle

By Sameer Gudhate*Growing up with pets, one often looks into the food, accessories, or activity for our furry friends. They bring immense joy and companionship into our lives, making our homes feel complete. One important aspect to keep our pets safe and healthy is...

Supertails, a Pet Care Startup, Secures $15 Million in Series B Funding Round

Supertails, a full-stack pet care startup, secured Rs 125 crore (approx. $15 million) in a Series B funding round led by RPSG Capital Ventures, with participation from existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. The funds...

Ratan Tata unravels his long awaited Pet Project, an animal hospital in Mumbai

Ratan Tata is set to release his long awaited Pet Project, the inauguration of the Tata Trusts Small Animal Hospital in Mahalaxmi, next month. Post stepping down as the chairman of Tata Sons, Ratan Tata, has redirected his attention into creating a project that he...