This year’s Indian Pet Industry Dialogue (IPID), held at The Park on 4th August, 2023 brought about the space to have deliberate discussions by pet industry stakeholders. The event witnessed a remarkable sight of prominent exceptional leaders sharing their insights on the various sectors within the industry, inspiring a crowd. From the Pet Influencers to decoding the D2C Market, analysing the various arenas of the industry, the Pet Industry in India came through for this event as pioneers for redefining the industry.

In conjunction to the Indian Pet Industry Dialogue (IPID), Drools, a prestigious brand in the industry for a long time now,  kicked off the first ever mentorship program in the pet industry that aims to elevate the newer companies venturing into the pet industry. First in its initiative, it is a game changer in the industry and holds possibility for everyone to achieve success in the industry as an access point.

 “Congratulations to the deserving winners of the Drools Mentorship Program. At Drools, we firmly believe in our commitment to inclusive growth and thought leadership. Nurturing and guiding upcoming pet care businesses isn’t just our way of strengthening the industry but a testament to our vision of a thriving ecosystem. As we empower new businesses, we’re not only contributing to the industry’s success but also fostering growth that benefits our great nation. Here’s to a brighter, collaborative future for all!” Dr.Shashank Sinha, CEO of Drools.

The winners of this coveted mentorship are Fairy Tails, FluffCrew, and Licks & Crunch. These three exceptional ventures demonstrated outstanding potential and innovation in their respective domains.

With a heart-warming focus on crafting pet accessories that seamlessly blend fashion and functionality, Fairy Tails stole the spotlight. Their unique approach to enhancing the pet-owner bond through aesthetically pleasing yet practical products garnered them a well-deserved spot in the Drools Mentorship Program.

Making waves with their state-of-the-art pet grooming tools and services, FluffCrew emerged as a dynamic force in the pet industry. Their commitment to pet well-being, coupled with their innovative grooming solutions, set them apart as a beacon of excellence.

Delighting the taste buds of pets across the nation, Licks & Crunch stood out with their premium range of pet treats. Their dedication to crafting delectable, nutritious treats won the hearts of both pets and their owners, earning them a deserving place in the mentorship program.

The Drools Mentorship Program stands as a testament to their commitment to nurturing innovation within the pet industry. With a storied legacy in providing high-quality pet nutrition, Drools has taken a proactive step towards fostering the growth of promising enterprises that share their passion for pets.

“ We extend our heartfelt thanks to Dr. Shashank Sinha, the visionary CEO of Drools, for leading the brand so brilliantly. We’re thrilled at the prospect of being mentored under his guidance. Special thanks to Mr. Binoy Sahee, the driving force behind IIPTF. We are equally grateful to Drools and IIPTF for their support. This acknowledgment fuels our passion for innovation, and we can’t wait to embark on this mentorship journey.” Surbhi Hablani, Founder of Licks and Crunch

FluffCrew was founded with a vision to help pet-parents raise their pets like a pro. We are doing this through our expert designed pet raising kits which help pet-parents through different stages of pet-parenting. We are thrilled on winning the Drools mentorship as this will help us accelerate our growth and make a positive change in the whole pet-raising journey.

-Apurv Marathe, Founder,FluffCrew.

As we look forward to the upcoming showcase of the winning ideas and the brilliant minds steering these ventures, it is evident that the pet industry is poised for an exciting evolution. The Indian Pet Industry Dialogue and the Drools Mentorship Program have undoubtedly set a high watermark for collaboration, innovation, and progress within the pet sector.

“We are proud of Drools and their alliance with Indian Pet Industry Dialogue in bringing about this remarkable program to make the industry accessible for everyone, and helping in bringing about a collective success that will encompass into the pillar this industry will become in the coming years.” Ms. Linda Brady Hawke, CEO of India International Pet Trade Fair.

This certainly will steer the industry in a forward motion that will lead to a rapid growth and development in this sector. The Indian Pet industry is an inclusive space that provides a platform for everyone to contribute and learn from this industry.

Royal Canin

Royal Canin continues to drive scientific thought leadership as the Knowledge Partner at 3rd successive Indian Annual Congress for Veterinary Dermatology organized by the Indian Association for Veterinary Dermatology (IAVD).June 2024: When we talk about pets and their...

This National Best Friends Day, celebrate safety and hygiene for your Fur-Ever Best Friend

ITC Nimyle – keeping floors safe for your pets with No Chemical ResidueFor many of us, our puppies are more than just pets; they're our fur-ever best friends. It's a bond that blossoms into an unbreakable friendship, filled with unconditional love, endless playtime,...

Rainy Day Woofs: A Guide to Monsoon Prepping for Your Pooch

By Mitu PaulPitter-patter, paws scatter, and the world outside turns into a watery wonderland. Ah, the monsoon season - nature's symphony played on rooftops and puddle-filled streets. Super chill for us, curled up with a mug of something warm. But wait, for your doggo...

Fostering Connections: How Pet-Friendly Workplaces Enhance Company Culture

By Yojana GawadeThe concept of pet-friendly workplaces has gained traction as companies recognise the benefits of allowing employees to bring their pets to the office. This shift reflects a move towards more adaptable and inclusive work environments that prioritize...

Keeping Floors Safe for your Pets – ITC Nimyle with the power of Neem

Nimyle ensures Pet safe floors with No chemical residueWhen it comes to cleaning our homes, we always seek solutions that not only effectively protect us and keep our living spaces free of germs but also prioritize the well-being of our loved ones. Enter ITC Nimyle, a...

Summer Sizzlin’: Keeping Your Furry Pals Cool This Summer!

Sun's out, tongues lolling out! Summer's here, and while we're dreaming of icy drinks, our furry BFFs might also be feeling the heat. Don't let the heat cramp your pet's style. No worries, pet parents! At Signature, we believe right guidance and a bit of caution is...

Transforming Hygiene and Wellness: Core Clean Pvt Ltd – Innovating for a Sustainable Future, Caring for You and Your Pets

In the realm of hygiene and wellness, Core Clean Pvt Ltd shines as an unparalleled leader, driven by an unwavering commitment to excellence, innovation, and sustainability. Operating under three distinctive brands - Core Clean, Pet Clean, and Pet Living - the company...

ASA Agrotech Pvt. Ltd. is in the business of exporting bird feed seeds to countries such as USA, Canada and UK as well as to large European markets.

Our commitment to supply clean and quality bird food spans for almost two decades.We are one of the few United States Department of Agriculture approved facilities worldwide for production of heat treated Nyjer (Thistle) seeds. In our state-of-the-art USDA approved...

Pioneering Excellence in Animal Health Care: The Biocoll-vet Story

In the vast landscape of animal health care, one company has risen to prominence, setting new standards of excellence and innovation since its inception. Biocoll-vet, founded in 2004 by visionary entrepreneur Mr. Jitender Saini, has swiftly carved a niche for itself,...

Shivam Polymers India

Source The Finest Quality Pet Rubber Toys at Great Prices from India. A Great alternative to the Far EastShivam Polymers,  is the largest manufacturer of Rubber Pet toys from India , in almost 400 shapes and designs . It is based in the city of Greater Noida, home to...