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The Rise Of Women Everywhere
PET Directory India 2025-26
Photography
Must-Have Pictures/Poses With Your Pet
By Karthik Nair* We all love clicking pictures of our pets, don’t we? Today with Instagram and other social platforms just a click away, pets are a source of content for every pet owner! Whether it’s a cute puppy face, or that embarrassed look right after they’ve been...
How to Capture More Fur and Less Blur?
Pet Photography Tips for Pet Parents By Saurabh Botre* When I was little, it remained an unchanged dream to one day work with dogs. A very ambitious idea in a young kid's mind, which eventually turned into a recurring thought until, I found a way to make it...
Pet Food
A More Mindful Bowl: Exploring Plant-Based Nutrition for Dogs
If you ask the average pet parent what powers their dog’s energy, most would say “meat.” It’s what we’ve been told for decades: real strength, shiny coats, bright eyes, all come from meat. However, behind that belief sits a simple truth we often forget: the nutrients...
FurJeevan: A Pet Essentials Brand That Begins With Feeding, Not Selling
Before FurJeevan became a brand, it began with a bowl. A simple stainless steel bowl placed at the corner of a street in Bangalore, filled with food for one of the many dogs we had been feeding over the years. One bowl soon became three, and over time, we were feeding...
Travel
The Most Dapper Hiking Buddy I Ever Did See
By Namratha Rao* One morning in March, my dog decided to chase the chickens belonging to my neighbour. My usually calm sweet golden retriever was full of beans that morning! Why oh why could she not have zoomies or tried chasing a cow instead! One chicken was missing,...
Joey’s Splash Time At The Beach
By Mriganka Chandra* All pets are extraordinary in their habits and reveal a million ways and trick every single day to bring a huge smile to our faces. But what about your pet’s happiness? What is their happy place? Have you figured it out yet? I most certainly...
Events
India International Pet Trade Fair is Set to be in Motion in August’25!
India International Pet Trade Fair (IIPTF) is all set to embark on the 15th year of Indian Subcontinent’s only and largest Pet Trade Fair on 23rd and 24th August, 2025 at Bharat Mandapam, New Delhi from 9 AM to 6 PM. Celebrating 15 years of growing Indian Pet...
Pet Fair Asia 2025 is poised for another record-breaking edition
As the show expands its focus on supply chain innovations and the rapidly growing small pet sector, it is preparing a global showcase of ground breaking technologies, trends and growth opportunities in the Asian pet markets Pet Fair Asia 2025 is set to welcome an...
Industry Insight
Pet food for Ensuring Longevity in Pets
The international family-owned company with Ukrainian roots, Kormotech, has unveiled a refreshed concept for its super-premium cat and dog food brand, Optimeal Holistic. The launch took place at the 21st international trade show for pet food and pet care, Zoomark, in...
Establishing International Brands in India : Know Your Success Mantra
The Indian pet care industry is at an inflection point. With rising disposable incomes, evolving consumer mindsets, and growing pet humanization, the market is increasingly attracting the attention of International brands.However, entering and succeeding in India is...
Bird Watching
Birdwatching : A Wonderful Hobby
By Dr. Dilip Verma* At times I used to wonder, will I ever witness a Common Tailor Bird building its nest? Well, this pandemic has given me the opportunity to get such a moment. With everything under lockdown, I got time to closely watch Common Tailor Bird and observe...
Conservation
By Dhanush N. Reddy* Today there are two main threats to birds in any specific region, habitat loss and deterioration. Of these, root causes of damage to and loss of habitats are complex and often controversial. So what exactly is habitat loss? Well, a bulldozer...