TPL Enterprises proudly announces the debut of its cutting-edge website, www.softonpaws.com aimed at revolutionizing the cat litter industry by encouraging a shift from traditional sand-based litter to innovative, eco-friendly paper-based alternative.

The new platform is dedicated to spreading awareness among cat parents/caregivers on the numerous advantages of recycled paper-based cat litter, including enhanced absorbency, reduced dust, and a significantly lower environmental footprint. By providing detailed information, and practical tips, www.softonpaws.com seeks to transform the conventional mind-set and promote a more sustainable and effective solution for feline care.

In an exciting expansion, our eco-friendly litter is now available for rabbit caregivers as well, catering to a broader audience of conscientious pet parents/caregivers.

Since our inception in 2022, TPL Enterprises has been dedicated to pioneering change within the pet care industry. Our flagship product, “Soft on Paws”, crafted exclusively from 100% recycled paper, exemplifies our dedication to environmental responsibility.

Beyond its eco-friendly composition, our litter prioritizes comfort and well-being for pets. With a focus on providing a luxurious experience, it ensures a gentle and enjoyable environment for our furry companions.

Aligned with our core values of promoting local innovation and excellence, we proudly embrace the ‘Vocal for Local’ ethos. By utilizing locally sourced materials and manufacturing processes, we contribute to the growth and sustainability of our community.

Join us in celebrating this milestone as we continue to lead the way in sustainable pet care solutions. Welcome to TPL Enterprises – where sustainability meets sophistication, and every pet companion is valued.

Founder – Namrata Kataria: +91 8287904012

Co-Founder – Harsimran Singh: +91 9953696669

Website: www.softonpaws.com

Company Name: TPL ENTERPRISES

Gauri Nargolkar Appointed General Secretary of the Kennel Club of India

In a proud moment for Pune, Ms. Gauri Nargolkar has been appointed as the General Secretary of the KCI- Kennel Club of India, a fitting recognition for one of India's most accomplished canine experts. Gauri's journey with dogs spans four decades. She has been involved...

Fredna Vet Diagnostics Hosts 3-Day Masterclass & CE on Small Animal CT scan

 Mumbai, April 09, 2026:  Fredna Vet Diagnostics, one of India’s leading advanced veterinary diagnostic centre, successfully hosted a 3-day Masterclass and Continuing Education (CE) on Small Animal CT scan in association with the Pet Practitioners Association of...

Drools pioneers fresh pet food category in India with ₹180 crore investment and collaboration with Tetra Pak

The strategic move marks the large-scale entry into fresh pet food across Asia, using aseptic packaging that unlocks a new category This innovation has the potential to redefine how pet food is produced, distributed, and consumed in India’s rapidly evolving pet care...