Supertails, a full-stack pet care startup, secured Rs 125 crore (approx. $15 million) in a Series B funding round led by RPSG Capital Ventures, with participation from existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. The funds will fuel business growth, customer acquisition, and technology investments, including the expansion of healthcare services like Supertails Pharmacy. 

The company also plans to explore offline strategies and enhance the omnichannel experience for consumers. Founded in June 2021, Supertails offers a range of pet products through its app and has introduced services such as online vet consultations, behavior training, and a pet pharmacy. Despite a revenue jump to Rs 33 crore in FY23, losses increased to Rs 30.6 crore. 

Supertails aims to achieve an ARR of Rs 500 crore in the next two years, targeting India’s growing pet population, estimated at 35 million, with a potential market size of $5 billion. Competitors include Heads Up For Tails, Goofy Tails, and JustDogs. Heads Up For Tails, the largest funded startup in the segment, raised $37 million in a Series A round led by Verlinvest and Peak XV Partners.

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