If there is a single word that can describe the year 2020, then it has to be ‘surreal’! The year has gone by for both humans and their pets in a very strange manner, changing lifestyles and the usual way of doing things. However as a dog behaviourist & trainer while business in the beginning of lockdown was understandably slow, it has picked up now dramatically due to the massive influx of pet owners who have discovered dogs to be wonderful companions during such times of distress. Ironically, these new pets are undersocialized as expected of the restrictions due to COVID meaning most have behavioural issues that need intervention. 2021 thus promises to be interesting from a business point of view. The FamiLee Dog is now available for online trainings and consults too making it accessible for more families needing help. – Dr. Leena Ukil, Founder – The Familee Dog and Canine Trainer, Behaviourist & Aggression Consultant.

For starters, 2020 has been a year of gratitude on the personal as well professional front. 2020 witnessed an influx of new pet parents. Personally, I have interacted with over 500 of them and instilled trust on behalf of Captain Zack.

This pandemic has given us a lot of time to introspect and innovate for the future. We have some exciting launches right from the start of 2021. We continue to remain focussed on safe pet care and hygiene. We at Captain Zack have always been at the forefront and are proud to be considered as the thought leader in the pet industry. Leena Mukhi, Director Pet Care – Captain Zack

What is so interesting about the COVID-19 pandemic is that it has proved to be the best time for product innovation and risk taking for us at Clever Canine. Customers’ mindsets have been altered – they are taking risks and ready to try out new products for their pets. We have launched 3 new lines of pet food products – including a total of 8 products – since the uplift of the national lockdown in May 2020. Pre-pandemic, we specialized only in dog treats. Post-pandemic, we have ventured into dog food and cat treats too. Not only has the rise in pet ownership given our sales figures a boost but we also find that pet parents increasingly want to try out new products and, moreover, are looking for the convenience factor. Hence, we are seeing a surge in subscribers for our home delivered dog food plans. We are also seeing brand loyalty among our customers, which is a superb way to validate our business. We are currently catering mainly to the Bangalore market, so in 2021 we plan to expand our offline and online presence and market reach in other metro cities and rest of India. Yamika Damani, Founder & CEO – Clever Canine

Covid 19 notwithstanding, 2020 has been a year of expansion for us especially offline. We have been able to create a pan India footprint. Our customer base too has increased including direct customers. We are in the process of testing and creating new recipes and plan to launch them early next year. We have also formed collaborations with niche brands and premium retail chains.” – Srishti Bhatia, Founder – Fresh For Paws

The year 2020 has honestly been a blessing in disguise and has accelerated our growth. We plan to increase our product portfolio with better products in the coming year. Drishti Brahmania, Founder – Happy Puppy Organics

Delicious Pet Treats

Pumpkin Dog Biscuits  INGREDIENTS   - 1 can pumpkin puree (NOT pumpkin pie filling) - 2 eggs - 1/2 cup oats (optional if your dog is on a grain-free diet, sub an extra 1/4 cup grain-free flour) - 3 cups whole wheat flour, brown rice flour, or gluten-free flour - 3...

Watch out for Dogs

While surfing through Netflix I chanced upon this documentary series Dogs. The topic was interested and I clicked to find out more about it and was fascinated by what I saw and thought it was worth a mention just in case some of you have missed it. These are stories...

The Indian Pet Industry Dialogue was held in Worli, Mumbai, at the Nehru Centre on 1 December 2022. 

The themes of this year's conference were, 'Growing the pet industry post-pandemic, tackling stray problems, The use of media maximise visibility and understanding pet nutrition,' proved popular, attracting 120 delegates representing importers, manufacturers,...