In conversation with Mr. Ashish Anthony, CEO and Director at JUSTDOGS, he talks about his company’s essence, how they are defining themselves in the Indian pet market, and what he wishes to contribute to enrich the lives of pets and pet parents.
HOW MANY PET PARENTS DID JUSTDOGS SERVE IN 2022? HOW MANY SKUS DO YOU HAVE IN STORES?
JUSTDOGS has been successfully winning the hearts of over 2 million pet parents across the nation. With 30K+ SKUs, every single need of each unique pet is answered, right on time by us.
WHAT IS THE FOCUS OF JUSTDOGS IN 2023? WHAT IS THE DIRECTION OF THE COMPANY?
The main focus of JUSTDOGS this year is on its omni-channel presence, catering to the needs of even more pets and parents than before. With our full-fledged coverage via stores, we aim to ensure that no pet need ever goes unnoticed. JUSTDOGS’ newest introduction, our one-of-a-kind app, offers even more convenience, bringing stores to homes. This is supported by an accessible and easy-to-use website. These 3 channels have ignited our growth towards seamless omni channel dominance, and we are steadily walking in the direction of enhancing it even more.
HOW HAS THE INDIAN PET RETAIL MARKET BEEN SHAPING SINCE YOU STARTED?
Rapid urbanization, a movement towards nuclear family set-ups, double-income households, changes in lifestyle, and pet humanization in recent years has played an instrumental role in the rise of pet parents across the globe. All this has been a defining force in leading to a more concrete Indian pet retail market.
COULD YOU GIVE US A SENSE OF THE MARKET SIZE OF THE INDIAN PET SPECIALITY RETAIL?
The India pet care market size was estimated at Rs 74,000 crore in 2021 and is expected to reach Rs 210,000 crore by 2032, growing at a CAGR of 19.2% during the forecast period of 2022 to 2032. Rest assured, the pet market is growing at a rapid pace. According to reports, India is noted to be an active contributor to this league with a promising pet population of 32 million, which is growing at a rate of more than 12 percent annually. This means that more Indian families are choosing to become pet parents, and this number will just grow.
HOW MANY STORES ARE YOU AIMING FOR BY THE END OF THE YEAR?
We are aiming for 80 stores across the country including both COCO and FOFO stores. Currently, JUSTDOGS has 50+ stores all across the nation.
