Twelve years of dedication towards animal nutrition, continuous evolution, consumer interactions and valuable adds on with newer teams coming in, vet alliances, industry talks and so much more is what together sums up Drools Pet Food. Proudly home grown, Drools today is one of the largest revenue and employment generator for the pet industry. A variety of choices in food, snacks, grooming kits, bowls to playtime accessories, Drools is offering and engaging pet parents at all levels.
Very recently, Drools launched its premium line of pet foods, “SIGNATURE”. Autonomous in its operations, individually engaging with the industry at all levels, be it pet parents, vets, retail or pet influencers, this master stroke by the gigantic brand was an answer to the change that the fraternity needed right now. With premium imported brands facing availability issues given to global logistics meltdown, skyrocketing price rises in quick successions and monotony setting in variants available, Signature Petfoods is like summer breeze to concerned pet parents.
True to its name, Signature is a cut above the rest. Deep research, quality ingredients, human grade proteins, antioxidant packs, and guarantee of wellness is what sets the brand apart. It understands the new age consumers, who are well read and zealous to seek out the best for their pooches.
Amidst significant members of pet fraternity, Signature range was launched by Dr. Dhananjay Bapat (President – Pet Practitioners Association of Mumbai) and Mr. Saquib Pathan (President – Feline Club of India). Also present to grace the occasion were Dr. Makarand Chavan, Dr. Anil Vade, and Dr. Hitesh Swali to name a few. Brand’s distribution partners, retail partners, some select influencers and leadership team of Drools had all come together to celebrate this special occasion on 31st July at JW Marriott, Juhu Mumbai.
Signature will hold two variants of dry kibble pet food currently, “Grain Zero” and “Freedom” for both dogs and cats. While Grain Zero variant is grain free, Freedom will use long grain sushi rice. Both variants are holistic nutritional choices with up to 48% cleaned-boned meats, farm fresh veggies and organic fruits and herbs. Gluten and GMO free, Signature brands will use a variety of fresh proteins from chicken, sardines, mackerel to eggs. Going forward, the brand will also work to bring in healthy treat options, wet foods and many more.
Stylized packaging, reasonable pricing and an aggressive team with a ‘spirit to serve’, Signature is drawn to success from the moment go.
By: Mitu Paul
Dr. Shashank Sinha (Group CEO – Drools & Signature) says: It’s been a very endearing journey of over 12 years, where we have proudly become the 1st Indian pet food brand to export to over 18 countries. Our production facilities are unbeatably the largest in India with a production capacity of close to 5000 tons a month. We can boast of a robust distribution network spread across 28 states, catering to 30,000 retail stores and staff strength of over 1500 employees. Signature is such an organic growth to Drools and our promise to deliver quality in reasonable pricing will help us win hearts all over again. I wish Team Signature the very best!
Mitu Paul (Brand Head – Signature) quotes: Necessity is the mother of all inventions but to know and identify that necessity well in advance, is what will keep us ahead of the curve. I’m grateful to be the chosen one to lead this ambitious project and we are committed to making pet parenting a joy with our products and services.
Signature brands are all set to be on pet stands near you by the 1st week of September 2022 and will surely be worth the wait!