By Ms Mitu Paul

In the recent times, world over, we have noticed humanisation of pets. The emotional bond, the sense of indispensability, the love and affection for them have made our new age pet parents very zealous to research and learn everything about their fur babies. As true to every study, even here, we all have come across grandma’s tales, myths, well conducted experiments and more. All so confusing, isn’t it!!!

Between many questions that tug and tangle our brains, the most prominent one is “What’s the right diet for our dogs?” and why do packed pet foods even exist when we have home cooked meals at our quick disposal? Well, the answer is, as human parents when we are curating food for another species, we are bound to go wrong unless supervised by experts, or guided by research. Many of us won’t know that dogs metabolise food seven times faster than humans, or that a dog needs four times the protein, five times Vitamin D, twelve times calcium, and two and half times the Vitamin A than that a regular human adult needs. In such a situation, it’s not possible for a pet parent to get this delicate balance of complete nutrition right. Hence, it’s imperative that they choose a food option which nourishes their pets correctly.

Let’s try to understand a dog’s biology at a macro level for some basic knowhow. Very prominent and distinct research which have studied a dog’s physiology states that the gut is more in compliance with the genetics of an omnivore than a carnivore. That means that dogs are biologically evolved to eat both vegetarian as well as non-vegetarian diets. Even the digestive enzymes which are present in the stomach of a dog, can process all carbohydrates. Given to these factors, veterinarians and researchers of this field state that dogs should follow an omnivorous diet for an optimum health. Consult your vet for more information.

Another much debated talk point is the process of evolution for dogs. Contrary to a myth that has been made popular, dogs are not wolves and they mustn’t be on any wolf diet. It’s true that “dog” as a species started with the evolution of wolves and subsequent domestication of their progenies over millenniums has led to the fur kids we know of today. But then, that’s just the first line of breeds – the Shepherds. It will be interesting for many of our readers to know that there are so many breeds of dog from the line of Mastiffs too. So, if wolves were the first line of ancestors, then there must be another line which started the Mastiff and Magnolias, because many of today’s popular breeds are through a Mastiff genome rather than a wolf genome.

Some popular breeds from the Mastiff genome are our Shih tzu, Chow Chow, Boxer, Bulldog, Saint Bernard, Rottweiler and the Hounds. While from the wolf genome are the Shepherds, Huskies, Labradors, the Retrievers and Dalmatians.

In wake of such information, we at Signature request our pet parents to rely on learned experts for their fur kid’s diet because the universal law of health says, “we are what we eat”.

Founded in 2022, Signature is the premium line of petfood from the mega petfood giant, Drools Pet Food Pvt Ltd. Based in Rajnandgaon, Signature factories use the best of technology found globally and maintains stringent efficacy and safety standards. Signature is currently selling more than 14 recipes of hypoallergenic food for dogs and cats of varying needs in their unique life stages. With the mission of providing pets with the most advanced nutrition through path-breaking research and technology, Signature has collaborations with some of the leading vets in various universities and institutes of the world, apart from having its own state-of-the-art R&D lab in Chhattisgarh for quality control. Signature will soon start its export to some major continents and embark its journey to become a multinational brand from this year of 2023.

Readers will be happy to know that every Signature factory and its suppliers have received certifications from apex Indian and International boards like Hazard Analysis Critical Control Point (HACCP) and HALAL India. Both these certificates ascertain that Signature uses 100% organic and natural ingredients in their food. The meats used are premium, suitable for human consumption and devoid of any hormonal inducements.

Signature GRAINZERO is a well curated hypoallergenic boutique food with up to 48% fresh meats along with the right number of exotic vegetables and fruits. Prebiotic herbs ease digestion while natural antioxidants reduce the process of cell aging and boosts immunity. GRAINZERO also has added benefits of Glucosamine and Chondroitin Sulphate which strengthens bones and joints for better mobility.

“There is no shortcut to health. Parents have to be conscious of the right form of exercise, hygiene and food that they give to their pooches. GrainZero is grain free, gluten and GMO free and a complete food solution for your babies. So, rest your food worries at least with multiple variants of juicy pouches and crunchy croquettes from “Brand Siganture” and watch you pooches stay younger, fitter and longer!” – says Mitu Paul, Brand Head, SIGNATURE Petfoods India.

*Brand Head – Signature pet foods

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