In an exclusive interview, Prithvi Jayakaran, Director of Glenand Group of Companies, shares insights on the company’s blend of manufacturing and retail operations, strategies to compete with e-commerce giants, and advice for new entrants in the pet industry. Discover how Glennon Tibro is shaping the future of pet care with innovative products and a customer-centric approach.
Question- Are you a manufacturer, a pet store, or a pet store retailer?
It is a combination of all three. We manufacture pet biscuits and treats and hope to expand to pet foods eventually. We also import some products and retail has always been my passion. We’ve done well in Bangalore, combining manufacturing and retail operations.
Question- Are you a manufacturer, a pet store, or a pet store retailer?
It is a combination of all three. We manufacture pet biscuits and treats and hope to expand to pet foods eventually. We also import some products and retail has always been my passion. We’ve done well in Bangalore, combining manufacturing and retail operations.
Question- How many stores do you operate in Bangalore and outside?
We have 12 stores across India: seven in Bangalore, one in Delhi, one in Pathankot, two in Amritsar, and one in Ludhiana. We aim to expand further.
Question- How can pet shops remain competitive against e-commerce giants like Amazon and Flipkart?
While online shopping is convenient, many Indian consumers still prefer the tactile experience of shopping in-store. This is especially true for pet products, where seeing and feeling the product is important. Online platforms often have no return policies, which is a disadvantage. Educated staff in stores can provide valuable advice, making in-store shopping a richer experience. We emphasize staff education, ensuring they understand pets and can guide customers effectively. This personalized service is a significant advantage over online shopping.
Question- What topics did you cover during your recent meet-up of pet stores in Karnataka?
We discussed the advantages of retail over online shopping. We had an expert explain why online sales will remain significant but highlighted the enduring benefits of retail. We also focused on the growing market for cat products, noting that many cat owners prefer buying in-store. Additionally, we discussed the importance of stocking reputable products and maintaining an appealing store layout. The meet-up aimed to educate store owners and address their queries.
Question- What is your message to startups or new companies entering the pet market?
Entering the pet industry should not be taken lightly. First, be a pet owner for at least three years to understand the needs and responsibilities. Focus on providing quality products, not just on profit margins. This industry is about long-term commitment and value creation. Educate yourself, work with experienced professionals, and avoid rushing in. This industry is not for those looking to make a quick profit but for those dedicated to providing excellent products and services to pet owners.