Benny’s Bowl, India’s fastest-growing fresh pet food brand, received $ 300,000 in a pre-seed round headed by Ashish Hemrajani (CEO of BookMyShow). Other notable investors who took part in the round were Haresh Chawla, Japan Angel Fund, BT’s Inc Japan, Rajesh Sawhney, and other HNIs.
Benny’s Bowl makes fresh meals without preservatives or other additives, utilising only 100 percent natural ingredients. The company uses retort technology for food packing, which is the same technology used to pack food for astronauts, to ensure that dogs consume fresh and wholesome food. Without the use of preservatives or refrigeration, the method locks in the freshness for up to two years.
Benny’s Bowl intends to use the funding to innovate its product line and raise awareness about how fresh food may extend the longevity and improve the quality of life of pets.
Commenting on the company’s ideology, Akshay Gupta the co-founder of Benny’s Bowl said, “We believe that our pets also deserve to eat fresh and healthy food just like we humans do, with Benny’s Bowl we aim to simplify feeding fresh food to our pets and improve the quality of life and lifespan of our pets.”
He added, “Delighted with the investment participation, Rajesh Sawhney said, “Indian pet food market is growing at a fast pace. Since people have become more conscious about their pet’s health and are open to exploring a variety of healthy food, Benny’s Bowl is projected to hold a massive share in the market. We look forward to Benny’s Bowl witnessing exponential growth in the coming years.”
Benny’s Bowl pet food is complete and balanced, formulated by experienced nutritionists, and was founded in August 2021 by Akshay Gupta, who is also the founder of India’s largest pet festival Pet Fed (limca book of record-holder) and an investor in Flying Fur – India’s largest chain of pet-grooming vans (recently featured on Shark Tank).
The company’s co-founder – Aashna Jain contributed vastly in creating the recipes for Benny’s Bowl with the help of certified nutritionist. She has extensive experience in the pet market and has also co-founded Pet Fed – India’s Largest Pet Festival.