Phelenx is a unique research-based venture in the Pet Healthcare Sector. Driven by its objective of innovation in Pet Care, Phelenx was the first to conceptualize and introduce India’s First Pet Sanitizer in January 2020. Phelenx, in order to meet the need of the hour, right at the beginning of the pandemic, prioritized the launch of India’s First Pet Sanitizer under its brand, SANICAN. They also started the initiative ‘Corona and Companions’ to spread awareness and address concerns leading to the unfortunate abandonment of pets. Further in June 2020, Phelenx also partnered with a Pune based start-up for the supply of its pet sanitizer under the partner’s brand name and allowed them as well to use Phelenx’s First in India rights with an intent to reach out to maximum pets and pet parents. Keeping with its vision of research and development in Petcare, Phelenx has ideated and developed several other novel and value-added products and thus aims to make a difference in Pet Healthcare.

Rucha Govani, Co-Founder & Director, Phelenx Healthcare LLP receiving the MoU from Dr. Mahesh T. Chhabria, Principal, L. M. College of Pharmacy, Ahmedabad & Member Secretary, Governing Board of AIC-LMCP Foundation

AIC-LMCP Foundation is an incubator, supported by Atal Innovation Mission, NITI Aayog, Government of India and hosted by L. M. College of Pharmacy, a pioneer institute in Pharmaceutical Sciences in India. With the host institute’s rich legacy of ~75 years and alumni network of global thought leaders, AIC-LMCP Foundation is poised to catalyze the growth of the start-ups in the pharmaceutical and healthcare sector.

Phelenx is primarily focused on making successful B2B partnerships through first of its kind models like co-branding, out licensing and providing end to end collaboration for development, manufacturing and supply of Pet Care products. Phelenx has a rich R&D pipeline and capabilities to develop and manufacture all kinds of Pet Grooming and Nutrition Products. Their D2C brands are available on selected online platforms like Amazon & Supertails.

Phelenx founders Darshan Govani & Rucha Govani bring over decade of their experience of working in some of the leading global pharmaceutical companies for regulated markets at accountable positions. Looking at the unmet needs and scope for development in Pet care in India, the founders incorporated Phelenx Healthcare with a vision of adding value to the pet sector. Phelenx is committed to develop its state-of-the-art infrastructure for delivering quality products for India as well as global markets supporting India’s mission of ‘Make in India, Make for World’. This incubation will enable Phelenx to further its strengths and drive research towards its vision.

Talking about the incubation at AIC-LMCP, the Co-founder Rucha Govani, who is also an alumnus of L M College of Pharmacy said “It is a defining moment for us and with this we remain even more committed to innovation”

Dr. Shrinivas Savale, the CEO at AIC-LMCP Foundation endorsed Phelenx with his mention that “With India being home to over 25 million Pets and one of the fastest growing countries in Pet Care, more so with the pandemic bringing the sector in focus, we are proud to have the first company on board to drive innovation in the Pet Healthcare Sector”

“It is a proud moment for our industry to be mentored by such a rich and resourceful ecosystem” says Binoy Sahee, Business Director, L B Associates.

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